A civil lawsuit has been filed against Procter & Gamble alleging hair dye made people permanently lose all their hair. Plaintiff Mary Alice Mack applied a Clairol "Nice 'n Easy" natural black hair dye and was left with chemical burns to her scalp. Her hair fell out in large clumps and she has continued to lose hair for 10 months. Mack had preliminary discussions with Procter & Gamble who offered her an $8 refund and a wig. The lawsuit is seeking $12 million in compensatory damages and an unspecified amount in punitive damages and there is a potential for class action.