Johnson & Johnson, McNeil

January 31 2005

The Sugar Association, Merisant Worldwide Inc., and consumers are accusing the artificial sweetener company of misleading buyers about Splenda. The marketing campaign claims "Splenda is a no calorie sweetener that's made from sugar, so it tastes like sugar." The Sugar Association claims the company is misinforming consumers about their chlorinated chemical sweetener. (Jan-31-05)

Sweetener or Sugar? A Quick Look(6)

Sweetener

Comparison to Sugar

Brand Name

Calories

Aspartame

200 times sweeter

NutraSweet

Equal

Nearly 0

Saccharin

200-700 times sweeter

Sweet'N Low

Sweet Twin

Necta Sweet

0

Acesulfame-K

200 times sweeter

Sunett

Sweet One

0

Neotame

7,000 to 13,000 times sweeter

Neotame

0

Sucralose

600 times sweeter

Splenda

0



Splenda Articles

Splenda Lawsuit Seeks $1 Billion from Johnson & Johnson
In what could be the largest lawsuit award for false advertising ever, the Sugar Association is asking for $1 billion in damages, from Splenda makers McNeil, PPC, Inc. and McNeil Nutritionals, LLC.

Register your Splenda Case

If you feel you qualify for damages or remedies that might be awarded in this Splenda class action or lawsuit, please fill in the form to the right to submit your complaint.
Last updated November 19 2007