Cadbury Schweppes

7UP : Don't Believe It.

The manufacturer of 7UP is duping the public by falsely advertising the soft drink as "natural" in its current television ads.

Cadbury Schweppes had better tell the truth about its "uncola" if the manufacturer doesn't want to be sued by the nonprofit Center for Science in the Public Interest (CSPI).

The company markets 7UP as "100 percent natural" in its new marketing campaign. Although several artificial ingredients have already been removed from the recipe, high fructose corn syrup remains, and is anything but natural. High fructose corn syrup is manufactured from a process by which starch is extracted from corn and converted with acids or enzymes into glucose and fructose.

By showing cans of 7UP being picked from fruit trees or harvested from the ground, these television advertisements can coerce the consumer into believing that the soft drink contains fruit juice. 7UP doesn't even contain a trace of fruit. According to the narrator, 7UP "tastes better than ever because we stripped out all the artificial stuff, leaving just five all natural ingredients." Currently, the FDA doesn't have an official definition of what constitutes "natural" foods, and so far it hasn't done anything to stop companies from deceiving the public by combining artificial ingredients and marketing them as "natural". The consumer should be protected from mislabeling and false advertising.

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