Los Angeles, CA: A class action lawsuit has been filed in Sacramento Superior Court (complaint number 34-2010-00075385) against Beck's Furniture alleging that they engaged in unfair competition, false advertising, negligent misrepresentation and fraud in the marketing and advertizing of its free grocery promotion at its stores throughout California.
In the past few months various news reports have documented Beck's Furniture's allegedly flawed free grocery promotion. The basic advertisement stated that if a customer purchased $497 in furniture they would receive $500 in free groceries.
The complaint alleges that the advertisements did not disclose the fact that there was an initial fee of $9.95 to enroll in the program. Further, only $25 worth of groceries could be redeemed per month. Moreover, in order to receive the $25 rebate one had to purchase $100 in groceries.
The complaint alleges that the advertisement program that the company put on TV and in the newspapers was not the program customers received.
