San DIego, CA: A class action lawsuit has been filed alleging that Coty' Rimmel London Lash Accelerator mascara is misleading to consumers as it falsely claims it enhances eyelash growth.
Filed in federal court in California, the consumer fraud class action lawsuit, entitled Algarin v. Coty Inc., Case No. 12-cv-2868 JAH JMA, claims Coty deceives consumers by advertising that Rimmel London Lash Accelerator mascara with Grow-Lash Complex lengthens eyelashes by 37 percent within one month, and, with 'regular use,' increases their number.
Filed by plaintiff Yanira Algarin, the lawsuit states that the mascara does not physically grow or multiply eyelashes and certainly not within the 30-day timeframe advertised. Instead, the lawsuit states, "As a result of Coty' deceptive grow lash claim, consumers — including Plaintiff and members of the proposed Class — have purchased a product that does not perform as advertised,"the Rimmel mascara class action lawsuit states. "Moreover, they have paid a price premium for Rimmel Lash Accelerator over other mascaras sold by Coty and its competitors that do not claim to physically grow or multiply eyelashes in 30 days."
The lawsuit is seeking $5 million in damages for thousands of consumers who were allegedly mislead into purchasing Rimmel London Lash Accelerator mascara. It is also asking that Coty immediately stop marketing the mascara as having the ability to lengthen and multiply eyelashes and provide refunds to consumers.