Los Angeles, CA: A federal consumer fraud class action lawsuit has been filed against General Mills' alleging its Green Giant 100% Natural Valley Fresh Steamers frozen vegetables are not 100% natural as claimed on the product labeling.
Filed by Elizabeh Cox, the Cox v. General Mills Inc., Case No. 12-cv-06377, consumer fraud lawsuit alleges the Valley Fresh Steamers contain genetically modified organisms (GMOs) in the form of corn, soy, corn derivatives and soy derivatives, thereby making the product labeling false or misleading.
In the lawsuit, Cox claims she bought several of Green Giant 100% Natural Valley Fresh Steamers frozen vegetables in September, including Green Giant 100% Natural Valley Fresh Steamers Roasted Red Potatoes, Green Beans & Rosemary Butter Sauce and Green Giant 100% Natural Valley Fresh Steamers Broccoli, Carrots, Cauliflower & Cheese Sauce. Cox is claiming damages and harm which resulted from the misleading labeling because the product is not what is advertised. Specifically, the lawsuit states, "The harmful impact upon members of the general public who purchased and used the product outweighs any reasons or justifications by defendant for the deceptive labeling and advertising practices employed to sell the product that misleadingly claims to be '100% Natural.'"
The class action lawsuit is brought on behalf of anyone who purchased Green Giant Valley Fresh Steamers containing corn or soy ingredients from October 22, 2008 through the present. It is seeking of $5 million in damages for alleged violations of California' Consumer Legal Remedies Act, Unfair Competition Law and for false advertising. Plaintiffs are represented by Benjamin Michael Lopatin of The Law Offices of Howard W. Rubinstein, PA.