Jewelry Television alleging treated gemstones were advertised as "extremely rare" and "all natural".

A lawsuit, seeking class action status, has been filed against Knoxville-based Jewelry Television, a home-shopping network. The lawsuit alleges that Jewelry Television knowingly sold treated gemstones as though they were "extremely rare" and "all natural."

The complaint, filed on behalf of potentially thousands of customers who purchased the questionable gemstones, claims that Jewelry Television engaged in "unfair and deceptive conduct" when it sold a gem called andesine-labradorite as being a "highly-coveted, extremely rare, all natural, expensive gem that looks like an Oregon sunstone."

The complaint further claims the stones were "nothing more than the mass-produced result of chemical facelifts in gemological beauty parlors" that Jewelry Television acquired for "pennies per carat and sold … for extraordinary profits." Jewelry Television sold the gemstones for $149 per carat in December 2007 and later, after discovering one of its sources for the gemstone that treated the stone, offered customers return period which was characterized by the plaintiff as "not publicized or advertised, was ill-administered, and did not even begin to correct the harm that was done."

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Reader Comments

Posted by
I am disabled & live on a fixed income. After listening to the host/hostesses on JTV, go on & on about the ever increasing rareity and the increasing price per ct., I purchased several hoping that I would have a financial cushion. They continually said to Google andesine/labradorite 2008 in August something big is going to happen. When i googled it I found that the gemstone was going to be promoted at the olympics. (What a joke!). I became suspicious when in the past 2 months JTV has had no red or green andesine but told myself they had pulled it until after the olympics. Today much to my distress I googled the above gem and found that it was completely misrepresented & I am stuck with worthless pieces & rings containing it. Instead of a comfortable future I am now struggling to make it week to week.

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