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Kohl's Accused of Consumer Fraud over Alleged Sales Prices

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Santa Clara, CA: Kohl's is facing a allegations of consumer fraud over fraudulent sales prices. Attorneys for the City of Los Angeles allege the retailer engages in "false reference pricing" by advertising that their merchandise previously sold at higher "original," "regular," or "list" prices in order to to persuade customers to purchase the merchandise at an allegedly reduced "sale" price.

According to California law, retailers cannot advertise an alleged former price of an item unless the old price was the prevailing market price within three months of the advertisement, or unless the date when the price was in effect is clearly stated on the advertisement.

In the lawsuit, Kohl's allegedly sold belted cargo shorts for $35.99, which the retailer claimed was a 40 percent discount from its "original" price of $60. The lawsuit asserts the shorts were never sold for more than $35.99.

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Reader Comments

Posted by

on
I shop at Kohl's regularly, but always question their "reduced" prices. You can often find the same designer/style at Macy's or other stores for the same "reduced" price. There is never a better price at Kohl's in comparison to other stores.

Posted by

on
Purchase 2 pairs of the belted cargo shorts from Kohl's.

Posted by

on
Wow I've been shopping here every since I can remember

Posted by

on
Unless you have coupons, you are way over priced.

Posted by

on
False reference pricing

Posted by

on
if you can prove none were sold by SKU at price, then this is open season!!

Posted by

on
Am I owed any money

Posted by

on
Have always liked the cargo shorts at Kohl's and we're very disappointed

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