The product in question is SoftSheen-Carson Optimum Amla Legend No-Mix, No-Lye Relaxer. While the advertising claims it helps afro-caribbean hair to feel fuller and silkier through the inclusion of amla oil from the Indian amla super fruit, the plaintiffs allege that thousands of women who bought and used the product have suffered distressing injuries including hair loss and breakage, and scalp irritation, blisters and burns.
According to the complaint, despite not listing lye as an ingredient, the inclusion of lithium hydroxide can cause damaging effects like those experienced by the women who used the product. Further, it’s also not clear as to whether the product truly is a ‘no-lye’ relaxer as the retail lists sodium hydroxide in the products’ ingredients online.
Dorothy Riles, one of the key plaintiffs behind the lawsuit, claims that when she used the product she was left with bald patches, burns and scabs forcing her to wear a wig.
Another key plaintiff claims that when using the product she immediately experienced scalp irritation and, after washing it out, she saw “significant” hair loss.
The plaintiffs are demanding that L’Oréal is tried by jury and are seeking compensation on the grounds of false advertising, unfair competition, consumer fraud, deceptive business practices, breach of express warranty, breach of implied warranty of merchantability, unjust enrichment, fraud and negligence.
Plaintiffs are represented by Mark J. Geragos of Geragos &Geragos.