Denver, CO: Pepperidge Farm is facing a potential consumer fraud class action lawsuit over the use of the word "natural"on the product label for its Cheddar Goldfish crackers.
Filed by Colorado resident Sonya Bolerjack, the lawsuit alleges the company "mistakenly or misleadingly represented that its Cheddar Goldfish crackers are 'Natural,' when in fact, they are not, because they contain Genetically Modified Organisms (GMOs) in the form of soy and/or soy derivatives."Specifically, Bolerjack claims that the product is not natural due because it contains soybean oil.
The lawsuit contends that Pepperidge Farm violated Colorado' Consumer Protection Act by engaging in deceptive trade practices; breached express warranties including that the product is natural even though it contains GMOs; and negligently misrepresented to the public through its packaging and labeling that the product is natural even though it contains GMOs.
The plaintiff is seeking certification of a class of "all United States persons who have purchased Pepperidge Farm Cheddar Goldfish crackers containing Soybean Oil, for personal use, during the period extending from November 6, 2008, through and to the filing date of this Complaint."