Priceline Will Face Consumer Fraud Class Action over Spirit Ticket Pricing

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Washington, DC: A consumer fraud class action lawsuit against Priceline.com will be allowed to proceed, further to a ruling by Judge Robert N. Chatigny of the United States District Court for the District of Connecticut.

The lawsuit alleges that Priceline breaches its "Best Price Guaranteed" promise when advertising tickets from Spirit Airlines because Priceline adds its own markup to Spirit tickets, unbeknownst to consumers.

Consequently, Spirit tickets are always cheaper on Spirit.com rather than on Priceline.com, despite Priceline's explicit promise to the contrary, the complaint asserts.

The lawsuit was filed by named plaintiff, Austin Chapman, who brings his claims on behalf of himself and all consumers nationwide who purchased Spirit Airlines tickets through Priceline.com.

According to Judge Chatigny’s ruling, the Plaintiff had adequately stated a claim for relief because "it is plausible that a reasonable consumer would interpret the contract language to include a promise not to add hidden surcharges."

The plaintiff is represensted by Tycko & Zavareei LLP.

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