Filed by Vivian Douek, individually and for all others similarly situated, the complaint alleges the defendant, McNabb LLC, doing business as Sunology Natural Sun Protection, markets and advertises certain of its SPF 50 sunscreens as containing "active ingredients derived from nature" , and therefore these products are "natural."
However, the plaintiffs contend that these products in fact contain various artificial and synthetic ingredients. Consequently, consumers paid a premium for products the defendant misrepresented, according to the complaint.
Therefore, the suit states that the defendant is in violation of New York General Business Law and consumer protection statutes in every state, violation of the Magnuson-Moss Warranty Act, breach of express and implied warranties, unjust enrichment and negligent misrepresentation.
Douek and others in the class are represented by attorneys Jason P. Sultzer and Joseph Lipari of The Sultzer Law Group in Poughkeepsie, New York. The case is US District Court for the Eastern District of New York Case number 1:16-CV-01763-NGG-CLP.