San Francisco, CA: Trader Joe’s Co is facing a consumer fraud class action lawsuit alleging the company illegally mislabels its products to disguise the amount of sugar, preservatives, chemicals and added colors they contain.
The lawsuit, entitled Amy Gitson et al. v. Trader Joe's Co., Case No. 13-cv-01333, U.S. District Court for the Northern District of California also claims that Trader Joe’s falsely claims that its soy milk brand serves as a substitute for dairy milk.
The plaintiffs, represented by Ben F. Pierce Gore of Pratt & Associates, are seeking to represent a proposed class of all persons who reside in the US and who, within the last four years, purchased Trader Joe’s food products labeled with the ingredient “Evaporated Cane Juice” or “Organic Evaporated Cane Juice;” containing added preservatives or artificial colors; or that misrepresented to be a form of milk.
The lawsuit is seeking damages, restitution, disgorgement of profits and more for claims of untrue, misleading and deceptive advertising; unfair business practices and other claims.