According to the suit, J&J deceived the consumers into paying a premium price for products advertised as “natural” even though they contained unnatural ingredients. The suit states that J&J’s Aveeno Active Naturals line of hair and body products contain non-natural ingredients such as glycerine, cetyl alcohol and sodium hydroxide.
Products covered in the settlement include the full spectrum of any Aveeno product with “Active Naturals” on the label, including sunscreens, cleansers, ointment, BB creams, tinted moisturizers and hair products.
Class members are residents of the US who submit valid claim forms. They will receive $2.50 for each product purchased, up to a total of 20 products, without proof of purchase. Customers who do have proof of purchase may submit an unlimited number of claims. Payouts may be increased or decreased on a pro rata basis, based the total number of eligible claims.
The lawsuit was filed in May 2013, by plaintiff Michael Goldemberg. In August 2014, Annie Le and Howard Petlack joined the suit as named plaintiffs. The three named plaintiffs will each receive a service award of up $10,000, pending final court approval.
The case is Goldemberg v. Johnson & Johnson Consumer Cos. Inc., case number 7:13-cv-03073, in the U.S. District Court for the Southern District of New York.