Los Angeles, CA: A preliminary settlement has been reached in the class action against Brazilian Blowout, a hair straightening product alleged to cause nose bleeds and other health effects. The manufacturer has agreed to pay $4.5 million in damages, with consumers harmed by the product tentatively scheduled to receive a $35 check for each treatment for a maximum of three, and $75 for each bottle of the product purchased.
The tentative settlement also reportedly stipulates that Brazilian Blowout can no longer claim to be "formaldehyde free" . In late January, the company agreed to warn consumers that its products may emit formaldehyde gas in a settlement requiring honest advertising over its products, according to California Attorney General Kamala D. Harris. And, the company must place "CAUTION" stickers on all its bottles to inform stylists of the need for precautionary measures, report the presence of formaldehyde in its products to the Safe Cosmetics Program at the Dept. of Public Health and fully disclose its refund policies to consumers before the products are purchased.