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Merck Reaches Preliminary Settlement in Coppertone False Advertising Lawsuit
New York, NY: A consumer fraud class action lawsuit regarding Merck & Co' Coppertone franchise has reached a preliminary settlement, with Merck agreeing to pay between $3 million and $10 million.
The lawsuit, which was filed in 2003, alleges Merck made false claims about the benefits of its Coppertone sunscreen products. Merck inherited the lawsuit in 2009 when it bought Schering-Plough Corp, which owned the popular Coppertone franchise.
As part of the settlement, Merck has agreed that all Coppertone sunscreen products manufactured on or after June 22, 2012 for sale in the United States, its territories and possessions, will not use the terms "sunblock," "waterproof," "sweatproof," "all day" and/or "all day protection" in the label, advertising, marketing or promotion of the products.
When the settlement receives final approval, class members who purchased the Coppertone products at issue will be able to submit a claim worth up to $1.50 for each eligible sunscreen product purchased.
Published on Sep-26-12
The lawsuit, which was filed in 2003, alleges Merck made false claims about the benefits of its Coppertone sunscreen products. Merck inherited the lawsuit in 2009 when it bought Schering-Plough Corp, which owned the popular Coppertone franchise.
As part of the settlement, Merck has agreed that all Coppertone sunscreen products manufactured on or after June 22, 2012 for sale in the United States, its territories and possessions, will not use the terms "sunblock," "waterproof," "sweatproof," "all day" and/or "all day protection" in the label, advertising, marketing or promotion of the products.
When the settlement receives final approval, class members who purchased the Coppertone products at issue will be able to submit a claim worth up to $1.50 for each eligible sunscreen product purchased.
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