The lawsuit alleged that L'Oreal’s Amla Legend Rejuvenating Ritual Relaxer damages hair and causes burns and blisters on the scalp.
US District Judge Jed S. Rakoff certified a class of Florida purchasers who bought the product after December 1, 2012, and a class of New York purchasers who bought the product after August 19, 2013. Both classes are seeking full refunds based on allegations of unjust enrichment, according to court documents. Further, the New York class is seeking $50 in damages for each class member.
As well, classes of Florida and New York consumers seeking injunctive and declaratory relief were certified, because they claim they intend to buy hair relaxers in the future but can’t trust the advertising without injunctions barring L’Oreal from making the allegedly misleading statements, according to the filing. Judge Rakoff declined to certify national, multistate and non-economic injury classes of women.
According to court documents, “Each alleged injury in this case arose from the same product whose packaging contained the same allegedly misleading representations and omissions. ”
The case is In re: Amla Litigation, case number 1:16-cv-06593, in the U.S. District Court for the Southern District of New York.