New Orleans, LA: A federal consumer fraud class action lawsuit has been filed against Coca-Cola alleging the soft drink manufacturer is falsely advertising its Simply Orange orange juice as all pure and natural, when the juice is actually heavily processed and flavored.
Filed by Nezzie Rose Christina, on behalf of herself and all others similarly situated, the lawsuit claims that Coca-Cola has been falsely claiming that the Simply Orange orange juice is "100% Purse Squeezed Orange Juice" and is "a pure, natural orange juice with a taste that's the next best thing to fresh-squeezed."
The lawsuit claims that Coca-Cola is deceptively promoting Simply Orange in order to take advantage of consumers' preference for natural products and their willingness to pay a premium price for those products. "Mass marketed orange juice such as Simply Orange cannot be fresh squeezed as fresh squeezed orange juice is unstable and has a short shelf-life," the lawsuit states.
The lawsuit alleges unjust enrichment, breach of express warranty, fraudulent concealment, and violation of the Missouri Merchandising Practices Act, and is asking for the return of the purchase price of the juice, plus interest, expenses, and attorney's fees.