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General Mills Faces Class Action over Fruit Snacks Marketing Claims

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Daly City, CA: A proposed consumer fraud class action lawsuit has been filed against General Mills alleging the company misled consumers about the nutritional and health qualities of its fruit snacks, specifically Fruit Roll Ups, Fruit by the Foot, Fruit Gushers, as well as other similar products.

The suit claims that between October 15 2005 to the present (the "class period") General Mills engaged in a widespread marketing campaign to mislead consumers about the nutritional and health qualities of its Fruit Snacks. Specifically, the suit states, "Defendant made misleading statements that its Products were nutritious, healthful to consume, and better than similar fruit snacks."

The suit further states "In fact, Defendant' Fruit Snacks contained trans fat, added sugars, and artificial food dyes; lacked significant amounts of real, natural fruit; and had no dietary fiber. Thus, although the Products were marketed as being healthful and nutritious for children and adults alike, selling these Fruit Snacks was little better than giving candy to children."

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