A lawsuit has been filed and is seeking class action status against the online diet company alleging false advertising. The Kimkins diet was offered as a purportedly safe, effective, all natural, and permanent way to lose weight without exercise. The lawsuit claims Kimkins web site is a scam designed to defraud the public for economic benefit. Fraudulent claims were made to lure members of the public to pay as much as $60 for an unproven, untested, and unsafe diet program.

The suit claims customers on the Kimkins diet often experience serious side effects such as chest pains, hair loss, dizziness, nausea, heart palpitations, joint pain, and loss of menstrual cycle. Doctors say that hair loss is a sign of impairment to the basic balance of health and is a sign of severe disruption of the body's hormonal balance. A private investigator learned some of the web site's testimonials were fake.

Kimkins is a diet created by a low-carb dieter who goes by the screen name of Kimmer. It is a diet that is very low in calories, fat, carbs and fiber. The diet is very low in fiber, essential fatty acids, and many nutrients and is essentially a starvation diet, Kimmer also recommends laxatives, a potentially dangerous practice if taken on a regular basis.

While the recommended daily number of calories for the average woman is 2,000 according to the Food and Drug Administration, the Kimkins diet called for only 500 calories daily.

If you feel you should be included in this possible class action, please contact John Tiedt of [Tiedt & Hurd]

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