Filed by King Ho Yip and Anna Hennigan, the lawsuit cites McDonald’s advertising which states some of its sandwiches, such as the “artisan grilled chicken sandwich” and “bacon ranch grilled chicken salad,” are made with “100 percent chicken breast filet," when the meat in those menu items is actually a blend between breast and rib.
The lawsuit goes on the explain that the “100 percent chicken breast filet” labeling is being used in such a way as to indicate products that are superior to the McChicken sandwich, for example. Further, the idea that the product contains meat of perceived higher quality induces customers to spend more money on those items.
“Defendants’ schemes or artifices to defraud plaintiff and other members of the proposed class consist of systemic and continuing practices of disseminating false and misleading information [in advertisements], all of which are intended to trick unsuspecting consumers,” the complaint asserts.
McDonald’s allegedly advertises its artisan chicken and crispy buttermilk chicken sandwiches, salads and wraps with the “100 percent” advertising on television, in stores and elsewhere, the lawsuit states.
The consumers are represented by John Troy of Troy Law PLLC. The case is King Ho Yip et al. v. McDonald’s Corp. et al., case number 1:17-cv-06464, in the U.S. District Court for the Eastern District of New York.