New York, NY: A consumer fraud class action lawsuit has been filed in New York against The Nature’s Bounty Co. alleging the supplement maker misrepresents its biotin supplements as being able to improve hair, skin and nails. According to the plaintiffs, the product actually is an unnecessary addition to the amounts of biotin that a healthy person typically consumes each day.
According to plaintiff Perla Mazzo, the supplements provide roughly 150 times or 300 times the recommended amount of biotin that a healthy individual aged 18 or older should consume. Mazzo asserts in the complaint that the average adult is already consuming sufficient amounts of biotin without supplements. Therefore, the complaint states, the products are unnecessary and don’t provide any of their alleged benefits
“The taking of biotin at these levels is a waste of money and wholly pointless,” Mazzo states in the complaint. Therefore, the representation on the front labels of these supplements that they “support healthy hair, skin, and nails,” is misleading, the complaint states.
Consumers pay between $10 and $25 a bottle for products they wrongly believed would provide health benefits, the complaint alleges.
“Mega-doses of biotin do not support healthy hair, skin and nails, because the general population already consumers sufficient, if not additional amounts of biotin from their daily diets,” according to the complaint.
Further, Mazzo claims that there are articles that claim excessive amounts of biotin may be harmful, causing problems such as acne, allergic reactions and respiratory issues.
The plaintiff seeks to represent a nationwide class of consumers who have purchased the biotin products, or alternatively, a class of Florida consumers who bought the supplements. The suit alleges violations of Florida unfair competition laws and common law.
Mazzo is represented by Roy E. Jacobs of Roy Jacobs & Associates and Laurence D. Paskowitz of Paskowitz Law Firm PC.
The suit is Perla Mazzo v. The Nature’s Bounty Co., case number 2:18-cv-01255, in the U.S. District Court for the Eastern District of New York.