Montgomery, AL: A consumer rights class action lawsuit has been filed against Taco Bell Corporation. The lawsuit challenges Taco Bell's practice of representing to consumers that its restaurants serve "seasoned ground beef" or "seasoned beef" filling in its products, when in fact a substantial amount of the filling contains substances other than beef. The lawsuit seeks to require Taco Bell to properly advertise and label food items, and to engage in a corrective advertising campaign to educate the public about the true content of its food products.
According to standards established by the U.S. Department of Agriculture (USDA), the meat filling in Taco Bell's products does not meet the minimum standard requirement to be labeled and advertised as "beef," seasoned or otherwise. The substantial majority of the filling is comprised of substances other than beef, and is required to be labeled and advertised as "taco meat filing." Taco meat filling includes ingredients added to increase the volume of the product, such as binders and extenders like "isolated oat product."
Lawyers representing the plaintiffs, state that the USDA and FDA provides definitions, standards and labeling guidelines for 'ground beef,' and that the product Taco Bell is representing on their restaurant menu as 'ground beef' does not meet any of those definitions, standards and labeling guidelines. It does not qualify to be considered 'ground beef' and many of the 'seasoning' ingredients are in fact binders, fillers and coloring. These ingredients increase the overall volume of this product, reducing the actual 'beef' content per serving.