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Target Spam Telephone Messaging Class Action Lawsuit Filed

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Houston, TX: A class action lawsuit has been filed against the retailer Target, over alleged violations of the federal Telephone Consumer Protection Act (TCPA).

Specifically, the lawsuit, entitled, Kenneth Hill v. Target Corp., Case No. 13-cv-00041, U.S. District Court for the Eastern District of Oklahoma, claims that Target sends unsolicited text messages to consumers' cell phones, which is a violation of federal law.

The named plaintiff in the TCPA class action, Kenneth Hill, alleges Target used a third-party company to conduct a marketing campaign that included sending unsolicited text advertisements to cell phones users across the country. Hill was one of those consumers, despite not having done business with the store in over a year and a half and never making an inquiry into Target' products or services.

The lawsuit states: "By effectuating these unauthorized text message calls ... defendant has caused consumers actual harm, not only because consumers were subjected to the aggravation that necessarily accompanies wireless spam, but also because consumers frequently have to pay their cell phone service providers for the receipt of such wireless spam."

The TCPA class action lawsuit against Target seeks to represent all consumers who received one or more text message advertisements sent on behalf of the retail chain.

Plaintiffs are represented by Betty Outhier Williams Law Office and Reich & Binstock LLP.

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