San Francisco, CA: Tinder Inc, the company behind the popular dating app of the same name, is facing a class action lawsuit filed by a customer who alleges the app charges men and users over the age of 30 more to use its premium service, and is therefore discriminating on the basis of age and gender.
Filed in California federal court, by Plaintiff Michael Manapol, the lawsuit contends that Manapol paid $19.99 for a one-month subscription to the service, while Tinder charged $9.99 for those under 30. He also alleges he was charged recurring, automatic renewal fees, in violation of California law, and that his account was illegally debited, without his authorization.
"Defendant offers no discounts for its Tinder Plus services, than that offered to consumers based solely upon their age. However, [women] receive more favorable swiping terms than man, which is akin to free entrance to Ladies Night, a practice deemed illegal by the California Supreme Court," the lawsuit states. The suit also alleges Tinder falsely advertised its service by claiming to be "free."
The lawsuit seeks to establish a nationwide class of people who downloaded the Tinder app before March 2, 2015. In addition, four subclasses are proposed, specifically: an auto-renewal subclass; a price discrimination subclass; a gender discrimination subclass; and an Electronic Funds Transfer Act subclass.
The complaint cites an interview with Tinder spokeswoman's on National Public Radio, in which she allegedly said, "During our testing we've learned, not surprisingly, that younger users are just as excited about Tinder Plus but are more budget constrained and need a lower price to pull the trigger."
Manapol is represented by John P. Kristensen and David L. Weisberg of Kristensen Weisberg LLP. The case is Michael Manapol et al. v. Tinder Inc. et al., case number 2:15-cv-03175, in the U.S. District Court for the Central District of California.