Toyota Prius Pre-Collision System Class Action Lawsuit

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Redlands, CA: A nationwide consumer fraud class action lawsuit has been filed against Toyota Motor Sales, USA, Inc, alleging that since at least 2010, Toyota has marketed and sold a safety option called the Pre-Collision System (PCS) in its high-end Prius Five vehicles. The lawsuit claims that Toyota represents in its marketing materials and owner's manual that the PCS employs radar to sense an unavoidable frontal collision, and then if needed, automatically applies the brakes to prepare for the accident. The PCS is part of an advanced technology package option that usually sells for over $5,000. The PCS option is believed to make up approximately $1,000 of that cost.

This type of technology is an important safety development from vehicle manufacturers which provides a way to reduce the number and severity of rear-end collisions. However, the lawsuit claims that purchasers did not receive what Toyota represented with the PCS. In vehicle testing by the Insurance Institute of Highway Safety (IIHS), the Toyota Prius was one of only two models that failed to get any rating, leading the IIHS to state: "The Toyota Prius V wagon, which claims to have autobrake, had minimal braking in IIHS tests and currently fails to meet NHTSA criteria for forward collision warning. It doesn't qualify for an IIHS front crash prevention rating."

The Law Firm of McCuneWright, LLP, announced the filing of a nationwide class action entitled Lee v. Toyota Motor Sales, USA Inc, in the United States District Court of California. The lawsuit seeks to force Toyota to reimburse owners for the cost of the PCS and to force Toyota to discontinue marketing that the PCS provides automatic braking. According to McCuneWright partner, Richard McCune, "The Pre-Collision System problem illustrates our ongoing concern with Toyota's electronics and brake systems."

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