$1M Louis Vuitton Privacy Violations Class Action Settlement Reached

This is a settlement for the Song-Beverly Act lawsuit.

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San Francisco, CA: A $1 million settlement has been approved in a class action pending against Louis Vuitton alleging the company violated consumer privacy laws.

Filed in 2011, the class action lawsuit entitled Deanna Morey v. Louis Vuitton North America, Case No. 3:11-cv-01517, in the U.S. District Court for the Southern District of California, alleged Louis Vuitton violated California law, specifically the Song Beverly Act, by requesting and recording personal identification information such as customer addresses, ZIP codes, phone numbers and/or e-mail addresses in conjunction with certain credit card transactions.

Eligible class members include all customers who made credit card purchases at Louis Vuitton retail outlets in California between May 20, 2010 and January 28, 2013 and who were asked and provided their personal identification information in conjunction with the credit card transaction. This does not include providing this information for a special purpose such as for shipping, delivery, servicing or repairing of the purchased merchandise or for special orders or paid holds.

Louis Vuitton will send Class Members a Merchandise Certificate for use at any stand-alone Louis Vuitton retail location in California upon the submission and receipt of a valid Claim Form by the deadline, which is November 13, 2013, if the Court approves the Settlement and after any appeals are finished.

The amount of the Merchandise Certificate is subject to the number of Class Members who submit claims. The Merchandise Certificates will have a one (1) year expiration date, are freely transferable, and may not be combined. The Merchandise Certificates may not be redeemed at Louis Vuitton leased store locations operated within department stores.

To receive the benefits offered under this Settlement, class members must fill out a valid Claim Form. Click here for complete information on the Louis Vuitton class action settlement and to download forms.

A Final Hearing is scheduled for December 12, 2013.

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