Consumers alleged in the lawsuit that Kellogg's Mini-Wheats cereal was falsely advertised to improve kids' attentiveness, memory and other cognitive functions to a degree not supported by competent clinical evidence. Kellogg stands by its advertising and denies it did anything wrong. The settlement was the result of a compromise.
If approved by the court, the settlement will result in cash refunds for up to three boxes of cereal purchased during the time of the alleged false advertising.
Consumers who purchased Mini-Wheats between January 28, 2008 and October 1, 2009, may be eligible for a refund. For further information on the settlement and to download and submit claim forms, visit www.CerealSettlement.com. The actual amount claimants will receive will depend on the number of valid claims submitted.
A Settlement Hearing is scheduled for September 9, 2013. If the Court approves the settlement and there are no appeals, the cash payments will be distributed 30 days after the close of the Claim-In Period. If the Court does not approve the settlement, or if the settlement is overturned on appeal, no cash payments will be made.