Yahoo

A class action lawsuit against Yahoo (formerly Overture; formerly GoTo.Com) began in June of 2005 alleging it did not prevent click fraud. Since Yahoo invented the paid search advertising model, the company has recognized that click fraud was indeed a problem. Yahoo has agreed to settle and pay $4.95 million in legal bills for plaintiffs. As well it says advertiser claims dating back to January 2004 will be settled and will provide cash refunds if it is proven that an advertiser was a victim of click fraud. (Jul-05-06) [iMEDIA CONNECTION]