Dollars Drained Through Deceptive Dating Service

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Phoenix, AZIt didn't take long for Daryl, who signed up for "It's Just Lunch" matchmaking service, to realize it's just a way to drain him of several hundred dollars. He felt totally mislead and deceived by what was promised to him, and what was actually delivered. Deceptive business practices are governed by both Federal and State laws and can vary from one state to another.

In general, deceptive business practice statutes contain provisions addressing false or misleading representations and deceptive marketing practices in promoting the supply or use of a product or any business interest.

In Daryl's case, the divorced 35-year-old medical practitioner found his hectic lifestyle and constant travel schedule prevented him from meeting the kind of women he hoped to date. In fact, it was while on a plane that he first saw an ad for " It's Just Lunch" and decided to give them a call.

Date"I am obviously busy," said Daryl. "I'd like to find a nice girl to date. That was the goal."

Since he lived in Houston, Texas at the time, he called the local "It's Just Lunch" location and made an appointment for an interview. The woman who interviewed him took the time to get to know Daryl a bit and made him a promise—that she would be the person he dealt with.

"That's the way it should be," said Daryl, rationalizing that only someone who had spent time with him would be in the position to find a compatible date for him. But the next time he heard from It's Just Lunch, it was someone new.

"The first woman flat out lied to me," he said. "That was the first time I thought it was a scam."

He only got two lunch dates in exchange for his $1,500 fee. That comes out to $750 a date, a hefty price for anyone to consider.

"I wanted the standard stuff;" he said, "a woman the same age, a career professional, someone attractive. There are millions of people in the city so I thought there was a pretty good shot at finding someone."

For his first date, the woman who called sounded like a robot, he said, telling him where to go and what to do. It was not the personable service he had expected, based on his face-to-face interview.

The second date was eye-opening. Daryl said his date told him she was the only attractive woman they had on their list and she was sent out on many dates in order to keep the guys interested.

"They're supposed to set you up with a certain number of dates. I got two and gave up," he said. "It was a total scam."

When the folks at "It's Just Lunch" called him again, he said forget it.

"The fact that they didn't find me someone, I don't care. It's the money and the way they went about it. It's a total scam. It's the biggest scam on earth," Daryl said. "They made it sound like a personal thing at the beginning. I worked with a girl who was interested in me and who said she was a good judge of who gets matched with whom and that she personally would do the matching."

For Daryl, it's partly a pride issue but he saw It's Just Lunch as something new and was game to try it. "I don't have time to meet girls. I travel."

"It's not done the way they advertise it," he said. "It's not done on a personal level. It's garbage."

He said more than being embarrassed, he feels like he was taken.

"I'm more mad than embarrassed. They lied to me from the beginning," he said. "I will never, absolutely never, do this again. It's the biggest scam—it's the only time in my life I have been scammed."

It's Just Lunch Legal Help

If you are a current or former client of It's Just Lunch and feel you are a victim of deceptive business practices, please contact a lawyer involved in a possible [It's Just Lunch Lawsuit] to review your case at no cost or obligation.

Reader Comments

Posted by

I am just going to add to his story with mine:

Apparently the price has gone up and the service has stayed the same.

Process: An initial interview takes place in the office and they discuss your likes and dislikes, hobbies, education, background, and what you are looking for overall. This takes about 45 minutes to an hour. Afterwards they show you the packages $2400 12 dates/1-year, $3200 24 dates/1-years and higher. If you would like to SEE your date beforehand you have to pay extra. The consultant then explains the process; they call with a description, date, and time. You agree, they will not let you disagree. After the date they call the next day, or you call the next day and describe the experience.

First date: My ex-boyfriend. He belittles my choice of outfit, hairstyle and the like. We discuss the process and the dates he has been on and etc.

Consultant calls: How was the date?
Me: You mean with my ex-boyfriend?
Consultant: .............
Me: Yes, it was a nightmare if you would have told me he went to the same university as me this would have been avoided. But, instead you wasted my time and his time.

Second date: I walk into the restaurant he is already seated. He gets one look at me and decides I am unattractive. We have awkward conversation about our children. He is attractive but obviously we have nothing in common besides creating offspring with our ex-partners.

(Another awkward interaction between me and the consultant)

Third date: A man 12 years older than me, wants children, and confesses he sees a therapist on a weekly basis and enjoys watching South Park and makes several references throughout dinner to South Park.

(Another awkward interaction between me and the consultant)

Fourth date: He is younger than me by two-years but very well put-together but it was obvious we did not have anything in common either.

(consultant did not even try to contact me)

Fifth date: a man 16 years older than me, wants children, wants to get married, and is currently seeing someone else.

Regardless of my insistence to find a man within four years of my age, does not want children, and has no religious affiliation they have consistently set me up with whoever they can find.

Please. Stick to online dating. I have had better luck on OkCupid and Tinder compared to this nightmare and they are free!

This is the worst possible excuse for a matchmaking service, clearly unorganized without any sense of direction.

I felt like Tzeitel from Fiddler on the Roof when Yente tried to match her with Lazar wolf.

Posted by

First of all I am so glad I found this info since i felt like there is none who can help me. I am a typical misled client of IJL lunch who was not provided even with minimum 6 dates forget even about the quality. I am trying to get my refund but you know how it goes. Finally they did not provided me with 6 dates within time frame in the contract. This is in short they are some other details which def work against IJL but I think this is enough to get in touch with you.

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