Week Adjourned: 3.9.12 (Kardashians, Google & Brazilian Blowout)

A weekly wrap of the latest class action lawsuits and settlements, for the week ending March 9, 2012.

Top Class Actions

Call it Kardashian Klass…as in Klass Action. So does QuickTrim equal QuickBucks? Maybe. Consumers of QuickTrim diet supplement products filed a consumer fraud class action this week against the Kardashian sisters, Kim, Kourtney and Khloe, as well as the product manufacturer, Windmill Health Products, over allegations that the advertising claims are false and misleading. Filed in New York, the Kardashian QuickTrim lawsuit alleges the sisters made “unsubstantiated, false and misleading claims” in ads, interviews and tweets about the effectiveness of QuickTrim. According to the lawsuit, the FDA recently evaluated the product’s principal ingredient which was found to be caffeine. The lawsuit states “The FDA has in fact determined that ‘there are inadequate data to establish the general recognition of the safety and effectiveness’ of caffeine for the specified use of weight control.”

The lawsuit also claims that advertising for QuickTrim encourages people to purchase and use the entire product range or system which includes pills and cleanses, in order to experience increased effectiveness, but there is no evidence supporting the effectiveness of the products or that the entire range of products are more effective when used together. Damn!

Is Internet Privacy an Oxymoron? It’s certainly looking more like a ‘yes’ these days. The latest group to be outraged over tracking cookies has filed a class action against master of the Internet universe—Google—alleging the god of all things binary inserted code into its Google Ads. Surprised?

The internet privacy lawsuit claims that Google installed tracking cookies on iPhones, iPads and Mac computers, which, the federal class action alleges, is in violation of the Federal Wiretap Act, the Computer Fraud and Abuse Act and the Stored Electronics Communications Act.

Apparently, the tracking cookies on the Apple products were installed in order to harvest information about Internet searches, which, of course, it does without the consumer’s knowledge or authorization.

The lead plaintiff in lawsuit further claims that Google intentionally intercepted these electronic communications and then intentionally disclosed that information to his and other class members’ detriment.

“Google admits that it used code designed to ascertain whether Apple Devices utilizing Safari were also signed into Google, and, as a result, tracking cookies could be and were placed on Safari web browser on Apple Devices,” the lawsuit states.

FYI—the lawsuit is looking for an award of actual damages, Google’s profits or the statutory minimum of $1,000 per person, punitive damages, plus coverage of all the usual costs.

Top Settlements

Brazilian Blowout Settlement…Ok ladies and gents, for all of you who have used the infamous hair straightener, Brazilian Blowout, and suffered some unexpected and unwanted side effects—like nosebleeds—you may be interested to know that a preliminary settlement has been reached in the class action against Brazilian Blowout. The manufacturer has agreed to pay $4.5 million in damages, with consumers harmed by the product tentatively scheduled to receive a $35 check for each treatment for a maximum of three, and $75 for each bottle of the product purchased.

The tentative Blowout settlement also reportedly stipulates that Brazilian Blowout can no longer claim to be “formaldehyde free”. In late January, the company agreed to warn consumers that its products may emit formaldehyde gas in a settlement requiring honest advertising over its products, according to California Attorney General Kamala D. Harris. And, the company must place “CAUTION” stickers on all its bottles to inform stylists of the need for precautionary measures, report the presence of formaldehyde in its products to the Safe Cosmetics Program at the Dept. of Public Health and fully disclose its refund policies to consumers before the products are purchased.

OK –That’s a wrap. Happy Friday everyone—see you at the bar!